New development boosts buying incentives

The DollartCenter is located in Emden in the East Frisia region of Germany. It was opened in 2000 and significantly improved the diversity of shops in the region. After ten years, the decision was made to review the tenant mix and to settle new lines of trade and business there. At this point, CENTIM was charged with revitalising the location. After compiling a baseline analysis and an analysis of the potentials, an optimisation of the floorspace was performed and the mix of businesses and ranges of products and services were adapted and expanded to meet the needs of the region. With the construction of the new OBI home improvement store, a first additional retail attraction has now settled here.