Spitzkrug Multi Center

SMC ? market leader in the region

The Spitzkrug Multi Center in Frankfurt (Oder) entered the market in 1993 in three construction phases and, since its opening, enjoys continuing popularity amongst customers from eastern Brandenburg, the Berlin region and Poland. When further optimising the tenant mix, the regional attributes, such as the proximity to the Polish border and to Berlin, had to be and have to be taken into account.

Regular customer surveys give an insight into which industries and brands are particularly in demand and which customer needs are most prevalent ? this information then flows into the letting strategy. But we of course also pay close attention to the presence of a high quality awareness when it comes to the existing tenants as well: Not only the product range but also the interior design and fittings of the stores and the services offered by the retailers should provide customers with a very special shopping experience and give them the feeling they are held in high regard.

The SMC location has developed so successfully that there are currently more rental enquiries than available suitable free floorspace. Market leadership in the region has been achieved and consolidated thanks to the continuously high letting rate, the solvent tenants and a strong advertising alliance led by the centre?s management and supported by distinctive marketing and purposeful public relations.

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